The Creative Process & Imperfection
The creative process is long. Design pretty rarely is perfect on the first try. It's generally one scrapped idea after another. It's pages of sketches that never make it to fruition. And so much frustration. And ultimately, you have a piece you've been looking at for so long, you're almost blind to what it looks like. (That usually means you should've taken a break awhile ago.) I've been keeping myself busy the last week and a half. I decided I wanted to do some side work that wasn't necessarily for a client so I looked around online and found Creative Allies, a website that is dedicated to hosting design contests. I found out that every year, there is a contest to design the poster for the Monterey Jazz Festival. The guidelines were simple, but also didn't really give much in the way of direction. The description of what they are looking for reads, "We’re looking for a classic jazz poster that is fresh, bold, colorful, original, and modern, yet honors the Monterey Jazz Festival's legendary past." So I started brainstorming. I knew I had to include the pieces of their logo, a chair and a trumpet. I knew the size of it. But that was about it. I started out looking around at images online of jazz posters and images. I created a mood board. A mood board? Yeah, a mood board. I put together some images I liked, made a palette of colors I wanted to consider for the final design, and possible font choices. I won't bore you with the whole process, but there was definitely a lot of scrapped ideas. All in all, it took me about 10 days to get to something I was happy with. Like any artist, I'm not entirely happy with it. But I never will be. There will always be something that could change. It's important to remember that, as an artist. No piece is ever done. Maybe next year I'll submit something else into the contest and use this poster as a jumping point. I found this quote the other day by David Bayles, the author of Art and Fear: The seed of your next artwork lies embedded in the imperfections of your current piece. Process in anything art related is ongoing. Don't get too frustrated. Don't disregard the imperfections in your work and toss them away; these imperfections may be perfect for a future project. Also, if you wanna check out the finished poster, click here.